Explore beyond the traditional horizons of watchmaking.
Irreverent, rebellious, eccentric can each describe URWERK’s watchmaking with varying accuracy, but its watches unerringly open the way forward for mechanical watchmaking in the 21st century. URWERK is what translates the hearts and minds of its founding partners into sensational watchmaking. Felix Baumgartner, a watchmaker like his father and grandfather, has time running through his veins. Martin Frei is the artistic counterweight to his partner’s technical expertise delving into every form of visual artistic expression from painting and sculpture to video, emerging as a mature artist.
“Bringing out yet another version of an existing mechanical complication was not our aim,” Felix Baumgartner explains. “Our watches are unique because each has been conceived as an original work.
Above all, we want to explore beyond the traditional horizons of watchmaking.” Martin Frei, responsible for the shape of future time, helps make this possible. “I come from a world of total creative freedom. I’m not cast in the watchmaking mould, so I can draw my inspiration from my entire cultural heritage.”
URWERK means
“original accomplishment,”
That heritage goes back to the roots of time, reflected in the name of their company. Ur of the Chaldees, in Mesopotamia, is where the Sumerians first observed the concurrence of the heavenly bodies with the seasons, and so developed the first measurements of time.
