he most common way of assessing the artistic value of a watch is through its craftsmanship. beyond craftsmanship and technique, there is another way to think of art. So, what does conceptual horology even look like? Let's take a look at three examples.

It's tough to put a finger on the pulse of why watches inspire such intense interest out of "collectors." Over the last few weeks, I spoke with some of our most well-versed horology enthusiast friends to get a better grasp on what makes a watch collector tick.