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USA

(781) 269 - 5569

Finer Things

A Look Back at the Inaugural SwissCreative Lab Americas in Las Vegas

Christopher Daaboul

Esper Luxury International, in collaboration with Carlo Naldi, announces the successful showing of the inaugural SwissCreative Lab Americas at SwissWatch by JCK 2015. SCL Americas generated enormous buzz among attendees along with a full house at the Mandalay Bay Hotel and Casino suite overlooking the Las Vegas strip.

Brands showcasing in the Esper Luxury/SCL suite included: Emmanuel Bouchet (creator of the Harry Winston Opus 12), EDELBERG: Haute Manufacture, Gangi 21st Century Pocket Watches, Bernard Favre winders, and U-BOAT timepieces. Some of the brands are new to retailers and media alike and SCL, in partnership with Esper Luxury International, launched their development and growth in North America.

With a showroom decorated and oriented around the creativity and identity of each brand, SwissCreative Lab provided the platform to showcase products, meet with American media and retailers, and to allow each brand to tell its own unique, fantastic story. “In our inaugural event in North America here at JCK, we weren’t too sure what to expect, but seeing the overall feedback from leading media and retail figures, we are incredibly pleased and excited for the tremendous results and potential we see with our brand partners,”  said Christopher Daaboul, Esper Luxury International.

Conceived from a desire to promote and support independent brands and artists, Carlo Naldi founded the SwissCreative Lab platform in 2008. SCL creates a stage for craftsmanship, talent, and creativity. Having exhibited at BaselWorld for the past 6 years, SCL has a growing number of independent partners ranging from watchmaking talents, to up and coming contemporary artists, and has participated in over 65 exhibitions and private events worldwide, including locations such as Basel, China and India.